Teddy Bear Holding, Inc / Kate's Paperie
Creative Director - 2007 to present
Creative direction and design for all Teddy Bear Holding projects for print and web. Oversaw rebranding of retail brand Kate’s Paperie, including ecommerce website redesign and corporate identity. Creative direction for design and copy of all of Kate’s Paperie print and online materials, including ecommerce website and catalog photography, catalog design, packaging, signage, advertising, and direct-to-consumer print and email promo materials. Manage and art direct Kate’s Paperie graphics and design department. Creative direction, design and content of the award-winning publication, Unwrapped: Not Usual Gift ideas.
Rafe New York
Branding Design Director, Rafe Studio Ltd. - 2004 - 2007
Consultant - 1994 to 2004
Art directed and executed all advertising, print and online communications. Designed and managed the rafe.com website, including information architecture, layout, copy and original web content for both the ecommerce and corporate portions of the site. Designed and executed all print advertising and consumer media, as well as viral marketing programs that included the Rafe blog and consumer sections in the corporate section. Created business to business presentations. Oversaw Rafe brand image internationally, interfacing with distributors in Asia and Europe. Designed and developed all corporate identity materials including logo designs, press kits & package design. Sourced and managed local and international print and web vendors. Designed and oversaw visual merchandising for the Rafe retail store and showroom. Managed in-house art department and external vendors. Designed and developed new products and product components.
nurun New York
Creative Director, 2002
Creative liaison for new and existing client initiatives. Designed and executed project proposals and creative presentations for new business pitches. Art directed and managed in-house design team. Primary accounts included L’Oreal & Evian.
hipO New York
Creative Director, May 1999 - Jan 2000
Designed and executed hipO.com, a teen-targeted e-commerce portal. Art-directed and executed all print ads & press materials. Managed design team and freelance consultants. Designed and executed all corporate identity materials including press kits, presentations & booth design graphics. Art-directed all fashion shoots, managing the selection and direction of photographers, stylists and models.
Muffin-Head, Inc./DVCi Technologies New York
Creative Director, 1995 - 1998, Design Director, 1999
Implemented creative and usability standards for client internet, multimedia, video and print projects, from pitches to finished projects. Designed and maintained company brand image, including corporate identity kits & website. Hired and trained in-house design team. Managed client relationships. Clients included Prada, The Lancaster Group, Revlon, Estee Lauder, Breitling, Oxford, and Visionaire.
Digital Pulp New York
Associate Creative Director, 1998 - 1999
Main link between company creative and project management teams. Managed and mentored team of art directors & designers. Art-directed online and print ad campaigns, websites, and new business pitches. Oversaw all design, information architecture and interactivity standards for web projects.
ROM Antics INC. New York
Creative Director, 1994 - 1995
Designed and created graphic interfaces and digital environments for interactive CD-Roms. Designed and executed CD package designs, promotional materials and co-op advertising.
Freelance Art Director
1992 to present
clients include Peter Som, AnnTaylor.com, Sony Music, Sointu Usa, Russ Berrie & Co., & Grey Interactive
RECOGNITION & AWARDS
BEST IN SHOW, "Unwrapped: Not Usual Gift Ideas," The Mohawk Show, 2009
Winner, "Unwrapped: Not Usual Gift Ideas," Communication Arts Design Annual 50, 2009
Nominee, Best Celebrity / Fan site, Webby Awards, 2009 www.ali.com
Juror, Boomerang Internet & Mobile Marketing Awards, 2007
Featured websites Style365.com: www.rainernyc.com
Featured websites Style365.com: www.rafe.com
Featured website "Cybershops" 2000: hipO.com
Featured website "Effective Web Animation" 1999
ONE SHOW INTERACTIVE GOLD PENCIL AWARD, Self Promotional Website, 1998
OUTSTANDING WEBSITE DESIGN, EyeCandy.com Nov 1997, www.muffinhead.com
Top 100 Multimedia Producers of 1997, AV Video & Multimedia Producer magazine, Nov 1997
ICDIA GOLD AWARD, Best Art Direction, 1996
ICDIA SILVER AWARD, Best Point-Of-Sale Application, 1996
ICDIA BRONZE AWARD, Best Use of CD-i in a Kiosk Application, 1996
for The Beauty Shoppe Interactive Kiosk
ICDIA GOLD AWARD, Best Human Resources Title, 1995
for Cadbury Beverages Marketing
Photoshop, Illustrator, InDesign, Quark Xpress, Freeway, Painter, Powerpoint
copywriter, traditional fashion & figurative illustrator
Fashion Institute of Technology, New York, NY
Studies in Fashion, Art & Design, 1987
University of the Philippines College of Fine Arts, Manila, Philippines
BFA, Visual Communication,1987, cum laude